Contrarian Corpus
Muddy Waters vs. Lemonade, Inc.

Lemonade, Inc. · LMND

1 deck published between 2021-05-13 and 2021-05-13 — 10 pages, 10 analysed slides total.

initial thesis

Timeline

Each deck in chronological order — click to open. This is the story of the campaign as it unfolded.

  1. 2021-05-13 initial thesis

    2021 05 MW_OpenLetterToLMND_05132021 1

    10pp · letter

    Muddy Waters is short Lemonade after discovering a critical session-fixation flaw that exposed customer PII to Google's index — a negligence that shatters Lemonade's 'trustworthy' digital-native brand.