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Campaigns / Pershing Square → J.C. Penney Company, Inc.
Pershing Square vs. J.C. Penney Company, Inc.

J.C. Penney Company, Inc. · JCP

1 deck published between 2012-05-16 and 2012-05-16 — 64 pages, 64 analysed slides total. Outcome: lost.

follow up

Timeline

Each deck in chronological order — click to open. This is the story of the campaign as it unfolded.

  1. 2012-05-16 follow up

    2012 05 Pershing Square J.C. Penney Presentation May 2012

    64pp · conference_presentation

    JCP has been chronically mismanaged for 20 years; new CEO Ron Johnson (ex-Target, ex-Apple Retail) with a dream team and a mall-within-a-mall remake can take the stock from $26 to $77-$125 by 2014.