Contrarian Corpus
Carl Icahn vs. Southwest Airlines

Southwest Airlines · LUV

13 decks published between 2024-06-10 and 2024-10-22 — 358 pages, 348 analysed slides total. Outcome: partial win.

initial thesis follow up proxy fight

Timeline

Each deck in chronological order — click to open. This is the story of the campaign as it unfolded.

  1. 2024-06-10 proxy fight

    2024 06 ex1todfan14a10168307_081324

    78pp · full_deck

    Southwest has the worst margins of any major U.S. airline under a 74-year legacy leadership team; a new outside CEO, refreshed board and modernized commercial strategy can deliver a $49 share price, 77% upside.

    N 5 V 4 C 4
  2. 2024-06-10 initial thesis

    2024 06 Elliotts Letter to the Board of Southwest Airlines_06102024

    3pp · letter

    Elliott's $1.9bn, 11% stake argues Southwest's 50% decline reflects an insular 1971-era leadership culture; replacing the Chairman/CEO and refreshing the board can drive shares to $49 (+77%).

    N 4 V 2 C 1
  3. 2024-06-10 initial thesis

    2024 06 Elliott Southwest Airlines Presentation Jun 2024

    51pp · full_deck

    Southwest's 47-year profit streak has collapsed into worst-in-class margins under entrenched leadership; refreshing the board and hiring an external CEO unlocks 77% upside to $49.

    N 5 V 4 C 4
  4. 2024-06-10 initial thesis

    2024 06 Stronger Southwest_06102024

    51pp · full_deck

    Southwest, once a profit leader, now posts the worst margins of any major U.S. airline under entrenched insiders Kelly and Jordan; new leadership, a refreshed board and a strategic review unlock 77% upside to $49.

    N 5 V 4 C 4
  5. 2024-06-10 initial thesis

    2024 06 ex1todfan14a10168307_081324

    78pp · full_deck

    Southwest's market cap has halved as a 36-year-insider CEO refuses to evolve; replacing the Board and CEO and modernizing the commercial model targets $49 — 77% upside.

    N 5 V 4 C 4
  6. 2024-07-08 follow up

    2024 07 Elliotts Letter to the Board of Southwest Airlines_07082024

    6pp · letter

    Southwest's board entrenched itself with a poison pill instead of fixing chronic underperformance; Elliott demands CEO Bob Jordan out, the board reconstituted, and an external-led turnaround.

    N 3 V 2 C 1
  7. 2024-08-26 proxy fight

    2024 08 Open Letter to Southwest Shareholders August 26 2024

    10pp · letter

    Southwest has destroyed 50%+ of shareholder value under Kelly and Jordan; replacing them and seating Elliott's 10 independent nominees plus a new board committee is required to restore best-in-class performance.

    N 4 V 2 C 2
  8. 2024-09-10 proxy fight

    2024 09 ex991dfan14a10168307_091024

    6pp · press_release

    Southwest is the most compelling airline turnaround in two decades; replacing the entrenched CEO and Board with Elliott's ten nominees restores efficiency, product, and reliability.

    N 3 V 4 C 4
  9. 2024-09-24 proxy fight

    2024 09 Elliotts Letter to Southwest Shareholders_09242024

    3pp · letter

    Southwest's failed leaders are using a poison pill and 'false record dates' to dodge accountability; Elliott will call a special meeting to replace the Board and CEO Bob Jordan.

    N 3 V 2 C 2
  10. 2024-09-24 proxy fight

    2024 09 ex991dfan14a10168307_092424

    10pp · regulatory_filing

    Southwest has become the industry's worst-performing airline under current leadership; Elliott nominates ten independent directors to replace the CEO and restore best-in-class performance.

    N 3 V 3 C 3
  11. 2024-09-26 proxy fight

    2024 09 ex991dfan14a10168307_092624

    2pp · press_release

    Elliott, with ~11% of Southwest, calls the management team the worst in airlines and nominates ten independent directors to replace the CEO and restore industry-leading performance.

    N 3 V 3 C 3
  12. 2024-10-15 proxy fight

    2024 10 ex991dfan14a10168307_101524

    36pp · regulatory_filing

    Elliott — ~11% owner of LUV — is running a proxy fight to replace Southwest's board with eight airline-veteran directors and restore the carrier to industry-leading performance.

    N 2 V 3 C 3
  13. 2024-10-22 proxy fight

    2024 10 ex991dfan14a10168307_102224

    24pp · regulatory_filing

    Elliott nominates David Cush, former Virgin America CEO, to Southwest's board as part of an eight-director slate to restore the airline's operational and financial performance.