Contrarian Corpus
activist letter initial thesis
2017-06-25 · 8 pages

Nestlé NESN

Nestlé's world-class brand portfolio masks decade-long underperformance; new CEO Schneider must adopt margin and leverage targets, reshape the portfolio, and monetize L'Oréal to drive EPS to CHF 5-6 by 2020.

N 4 Narrative
V 2 Visual
C 2 Craft
Original source ↗

Thesis

Third Point owns ~40 million Nestlé shares (over $3.5bn including options) and argues that despite owning arguably the best portfolio in CPG — 34 billion-CHF brands across coffee, infant formula, pet food and water — Nestlé has trailed peers on TSR for ten years and produced no EPS growth in five. New CEO Ulf Mark Schneider, advised informally by packaged-goods veteran Jan Bennink, must commit to a bold four-pillar plan: a formal 18-20% EBIT margin target by 2020 (vs 15.3% today), a 2.0x leverage target funding aggressive buybacks, divestiture of non-core brands like US confectionery, and full monetization of the 23% L'Oréal stake worth ~$25bn. Executed together, these moves would lift EPS from CHF 3.40 to CHF 5.00-6.00 by 2020 and earn a premium multiple to staples peers.

SCQA

Situation

Nestlé is the world's largest food company at over $250bn market cap, with 34 brands above CHF 1bn in sales, leadership in coffee, pet food, infant formula and water, and strong emerging-market exposure.

Complication

Despite that portfolio, Nestlé has trailed peers on 3/5/10-year TSR, EPS has been flat for five years, EBIT margin (15.3%) sits at the bottom of the peer set, and the balance sheet is dramatically under-leveraged.

Resolution

New CEO Schneider should adopt a formal 18-20% margin target by 2020, a 2.0x leverage target funding buybacks, divest non-core brands (US confectionery), and fully monetize the 23% L'Oréal stake.

Reward

Together these moves re-accelerate organic growth to mid-single digits and lift EPS from CHF 3.40 to CHF 5.00-6.00 by 2020 — a >50% earnings uplift commanding a premium multiple to staples peers.

The three reasons

  1. 1

    World's best CPG portfolio yet trails peers on 3/5/10-year TSR with flat EPS for five years

  2. 2

    EBIT margin 15.3% is bottom of peer set; ~400bps of upside achievable by 2020

  3. 3

    Underlevered balance sheet plus a $25bn L'Oréal stake can fund massive buybacks

Primary demands

  • Adopt a formal EBIT margin target of 18-20% by 2020
  • Set a leverage target of at least 2.0x net debt/EBITDA and use capacity for share buybacks
  • Conduct a comprehensive portfolio review and divest non-core businesses (e.g. US confectionery)
  • Monetize the 23% L'Oréal stake, potentially via an exchange offer for Nestlé shares
  • Pursue accretive bolt-on M&A in high-growth, advantaged categories

KPIs cited

Nestlé stake size
~40 million shares, over $3.5bn including options
10-year TSR
Nestlé 149% vs Reckitt 291%, ABI 246%, Unilever 215%, US Staples 168%, L'Oréal 165%
5-year TSR
Nestlé 72% vs Reckitt 166%, L'Oréal 132%, Unilever 130%, ABI 110%
3-year TSR
Nestlé 28% — worst in peer set vs Unilever 69%, Reckitt 65%
EPS growth
Flat for the past five years
Dividend payout ratio
66%, at the upper end of the peer-group range
Cost savings since 2012
Over CHF 7.5bn highlighted by management with no flow-through to growth
CY16 EBIT margin
15.3% (16% ex-items) vs peers targeting high-teens to low-20s
2017 consensus operating margin
Nestlé 15.6% vs Mondelez 16.5%, GIS 18.6%, Hershey 20.6%, KHC 29.0%
Margin uplift opportunity
Up to 400bps; proposed formal target 18-20% by 2020
Net debt / EBITDA
Less than 1.0x vs peer range of 2.0x-4.0x; proposed target at least 2.0x
Brand count
Over 2,000 brands across Food & Beverage and Health Science
L'Oréal stake
23% remaining (acquired 29% in 1974, sold 6% in 2014); worth >$25bn, ~10% of Nestlé market cap
Organic sales growth
2-4% in 2017, target mid-single digits
EPS target
CHF 3.40 in 2016 to CHF 5.00-6.00 by 2020

Pattern membership

Where this document fits across the library's 12 rhetorical / structural patterns.

Precedents cited

  • Baxter International (Third Point's 2015 investment)
  • Jan Bennink turnaround at Royal Numico (sold to Danone)
  • Sara Lee separation into Hillshire Brands and DE Master Blenders 1753
  • Ulf Mark Schneider's tenure at Fresenius (~20% CAGR)

Notable slides (4)

Notes

Investor letter announcing Third Point's then-largest-ever position (~$3.5bn, ~40M shares; implied ~1.3% stake but no explicit percentage disclosed). Notably collaborative/constructive tone toward newly appointed CEO Ulf Mark Schneider — explicitly endorses him while urging bolder action against legacy 'incrementalism'. Highlights advisor Jan Bennink (ex-Numico, Sara Lee, DE Master Blenders) as credibility booster. Four-pillar playbook (margins, leverage/buybacks, portfolio reshape, L'Oréal monetization) is the canonical CPG conglomerate-activist template. Closing line riffs on Nestlé's slogan: 'Nestlé makes the very best returns for its shareholders.' Two key visual exhibits: TSR peer-gap (p.2) and operating margin peer-gap (p.5) — simple but effective.