Contrarian Corpus
activist letter proxy fight
2022-03-03 · 17 pages

Huntsman Corporation HUN

Starboard is running a proxy fight for four Huntsman board seats, arguing a CEO-beholden board allowed 337% S&P underperformance and three missed Investor Day promises.

Thesis

Starboard Value, Huntsman's second-largest stockholder, is waging a proxy fight to replace four directors at the 2022 Annual Meeting, arguing the board is beholden to CEO Peter Huntsman through personal friendships, Huntsman-family charity donations, and financial entanglements that enabled a 337% underperformance versus the S&P 500 since IPO. The letter documents a ~900bps EBITDA margin deficit against primary peers like Celanese, Eastman, and Dow in 2021 — despite Huntsman calling it 'the best year in its history' — and catalogs three consecutive missed Investor Day targets (2014, 2016, 2018), including an unmet $60-per-share promise. Starboard highlights specific director conflicts (Beckerle's $1M+ HCI compensation, Ferrari's post-Venator move to SK Capital, Egan's anti-shareholder tactics) and proposes a chemical-industry slate: Gallogly, Lin, Schnabel, and Smith. The closing ask: vote the BLUE proxy card.

SCQA

Situation

Huntsman is an $8.5bn-revenue diversified chemicals company led since its 2005 IPO by CEO Peter Huntsman, overseen by a board long populated by Huntsman-family friends, former employees, and beneficiaries of Huntsman-family philanthropy.

Complication

Huntsman has underperformed the S&P 500 by 337% since IPO and trails primary peers by ~900bps in EBITDA margin, a record Starboard attributes to a board beholden to the CEO through friendships, charity donations, and financial conflicts.

Resolution

Stockholders should vote the BLUE proxy card to elect Starboard's four chemical-industry nominees — James Gallogly, Sandra Beach Lin, Susan Schnabel, and Jeffrey Smith — at the 2022 Annual Meeting to instill accountability and demand operational excellence.

Reward

Huntsman's stock has already gained 45% since Starboard's September 2021 involvement versus a flat S&P 500, implying further upside as operational execution closes the ~900bps EBITDA margin gap to the 24% primary-peer benchmark.

The three reasons

  1. 1

    Huntsman underperformed the S&P 500 by 337% from IPO to Starboard's involvement

  2. 2

    Board failed three Investor Day promises in a row (2014, 2016, 2018) without accountability

  3. 3

    Board is insular with personal/financial ties to CEO, including >$750M Huntsman-family donations to a director's employer

Primary demands

  • Elect Starboard's slate of four independent director nominees at the 2022 Annual Meeting
  • Vote the BLUE proxy card
  • Replace incumbent directors with conflicts/personal ties to CEO Peter Huntsman (Beckerle, Ferrari, Egan, Muñoz)
  • Instill accountability and demand operational excellence to close the EBITDA-margin gap to peers

KPIs cited

Total shareholder return vs. S&P 500 since IPO
Huntsman +80% vs. S&P 500 +417% (Feb 2005–Sep 2021), a 337% deficit
Stock price reaction since Starboard's involvement
+45% vs. S&P 500 -1% (Sep 2021–Feb 2022), a 46% premium
2021 Adjusted EBITDA margin
Huntsman 15% vs. Primary Peer average 24% and Performance Peer average 20% – worst among Primary Peers
EBITDA margin gap to peers over time
~500bps deficit at IPO widened to ~900bps deficit by 2021
2014 Investor Day target
Promised $2.0B Adj. EBITDA, delivered $1,127M (44% below target)
2016 Investor Day target
Promised $1.3B core EBITDA by 2017; missed by 11% even with one-time MDI price spike
2018 Investor Day target
Promised ~$60/share by 2020; stock was $25.14 on target date (~57% below)
Venator stake under Ferrari oversight
Stake promised at >$1B; Huntsman realized only $140M as Venator declined 90%
ISS / Glass Lewis pay-for-performance
ISS: bottom-quartile performance with top-quartile pay; Glass Lewis 'F' rating two consecutive years
ESG rating trajectory
Huntsman rated 'B', only Primary Peer recently downgraded; Dow at AA, Celanese at A, Eastman at BBB
Huntsman-family donations to director Beckerle's employer (HCI)
Almost $750M donated; Beckerle paid >$1M/year as HCI CEO

Pattern membership

Where this document fits across the library's 12 rhetorical / structural patterns. Orange cells are present in this deck; neutral cells are not.

Precedents cited

  • LyondellBasell under James Gallogly (stock outperformed S&P Chemicals/S&P 500 by 360%/382%)
  • Rockwood Holdings IPO-to-Albemarle-sale with Susan Schnabel (outperformed S&P Chemicals/S&P 500 by 143%/223%)
  • Celanese (Sandra Beach Lin's prior employer; ~2x Huntsman's 2021 EBITDA margin)

Composition what's on the 14 slides

Visual + textual elements counted across every slide in this deck. Hover a box for what that element is; click to see every slide in the corpus that uses it.

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Notes

DEFAN14A proxy-fight letter to Huntsman stockholders accompanying Starboard's full 'Transforming Huntsman Corporation' deck (referenced but not included). Signed by Jeffrey C. Smith. Two especially memorable visual devices: (1) the 'Personal Friendships and Loyalties Among Huntsman Board Members' web diagram on p.7 mapping each director's tie to Peter Huntsman, and (2) the 'Fooled Shareholders ONCE / TWICE / THREE TIMES' broken-promises summary on p.13 capped with the 'definition of insanity' line. Uses peer-CEO 2021 earnings quotes (Celanese, Eastman, Dow) as a reverse contradiction device — not the target CEO contradicting himself, but peers proving Huntsman's 'best year ever' was a rising-tide effect. Layout is dense paragraph + chart hybrid (more letter than slide), heavy underline-bold emphasis. Stake not disclosed as percentage in this letter, only 'second largest stockholder'.