Huntsman Corporation HUN
The three reasons
- 1
Huntsman failed all 2016 and 2018 Investor Day EBITDA and share-price promises
- 2
Textile Effects acquisition destroyed $156M of EBITDA; 16 years to recover
- 3
Huntsman has underperformed peers and the market across nearly every time period since IPO
Primary demands
- Elect Starboard's independent director nominees to the Huntsman board
- Hold management accountable for repeated failures to deliver on Investor Day promises
- Refresh the board with directors who have relevant chemicals industry experience
- End the practice of cherry-picking peer sets and time periods to obscure performance
KPIs cited
Pattern membership
Where this document fits across the library's 12 rhetorical / structural patterns.
Notable slides (10)
Notes
Supplemental/follow-up deck filed as DFAN14A on 2022-03-08, explicitly framed as companion to Starboard's 2022-02-28 investor presentation and as a rebuttal to Huntsman management's own investor presentation. Core rhetorical engine is the 'Claims vs. Reality' table and a repeated 'The Truth / Huntsman's Misleading Tactics' two-column motif that recurs as a closer every section. Heavy use of highlighted verbatim Peter Huntsman CEO quotes from 2006, 2013, 2016, 2017, 2018 to expose broken promises. Table of contents implies 6+ numbered sections (Investor Day Promises, Capital Allocation / Textile Effects, Governance, Financial Underperformance, Share Price Underperformance, Starboard's Past Investments, plus an Appendix on peer sets). Visual template is a Starboard-standard institutional blue/red palette with underline-emphasis typography; dense but readable. Classification: proxy_fight phase because DFAN14A is additional soliciting material filed during an active proxy contest; primary material because it is Starboard's own argument, not management's rebuttal.