Contrarian Corpus
activist short deck follow up
2017-05-11 · 15 pages

Herbalife HLF

N 4 Narrative
V 4 Visual
C 4 Craft
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The three reasons

  1. 1

    Country-level 'pop-and-drop' patterns are the signature of a pyramid scheme reaching saturation

  2. 2

    Q1'17 China growth was inflated by a volume pull-forward; adjusted sales fell 17-20% constant currency

  3. 3

    Herbalife's revised 10-Q China disclosures quietly add new regulatory and anti-pyramiding red flags

KPIs cited

Revenue trajectory since short announcement
Revenue growth decelerated from $4.8bn (2013) to $4.5bn (2016) after PSCM shorted HLF in late 2012
Q1'17 adjusted constant-currency sales growth
(5%), vs. (0%) reported, once China pull-forward is excluded
China Q1'17 adjusted net sales YoY
(23%) to (25%) reported, (17%) to (20%) constant currency after excluding ~40-45mm volume-point pull-forward
Country-level sales decline (pop-and-drop)
South Korea, Brazil, UK and Malaysia all show peak-to-trough declines of 50-80% from 2013-2014 highs
Adjusted EPS add-backs
Total add-backs were 42% of adjusted EPS in 2014, 38% in 2016, 19% guided for 2017
Adjusted EPS YoY growth
(12%) guided for 2017 vs. (2%) in 2016
Forward P/E multiple gap: MLM vs. CPG peers
MLMs average 13.1x vs. CPG 18.3x — a 5.1x / 39% discount reflecting inferior business quality

Pattern membership

Where this document fits across the library's 12 rhetorical / structural patterns.

Notable slides (7)

Notes

Short (15pp) exhibit-style deck extending Ackman's 2012+ Herbalife pyramid-scheme short. Not an initial thesis — assumes reader knows the core pyramid argument and drills into fresh evidence: country-level 'pop-and-drop' saturation, China volume pull-forward masking sequential deterioration, new 10-Q language adding 'anti-pyramiding' and 'modified version of the business model' hedges, and persistent questionable EPS add-backs. Heavy use of CEO/CFO quote timelines (Des Walsh, Michael Johnson, John DeSimone) to expose shifting narratives on South Korea, UK, and China. No explicit price target or valuation bridge — closing slide is a peer-gap chart on MLM vs. CPG forward P/E. Classified as short_deck (though labeled 'Exhibit' — likely an appendix to a letter or regulatory correspondence).